Kerala is already marketed as a health destination mainly for its Ayurveda packages.
Medical tourism is marketed along with ayurveda and other health packages.
Major hospitals like KIMS, Trivandrum, Lake Shore and AIMS in Kochi, and MIMS, Calicut have pioneered joining hands with the Government promoting Medical Tourism.
Globalization and economic liberalization have given a boost to the specialized Medical Service Sector
Health Insurance Companies are playing a major role in Medical Tourism.
Medical tourism is like any leisure product where service components like airlines, hotels, travel companies, transportation, food outlets are offered and medical treatment at the best hospitals. The medical treatment for various ailments are packaged with recuperative leisure packages at world class tourist resorts